Pril: One-Drop Bottle

Pril, a dishwashing detergent brand, used tiny bottles and in-store promotion to improve brand scores and sales in the United Arab Emirates.

Campaign details

Brand: Pril Brand owner: Henkel Lead agency: TBWA\RAAD Country: United Arab Emirates Industries: Cleaners & detergents Media channels:Online video, Packaging & design, Point-of-purchase, in-store, Product sampling, Sales pro Up to 500k

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