Pediatric Brain Tumor Foundation: Imaginary Friend Society

Pediatric Brain Tumor Foundation (PBTF), a charity for the childhood brain tumor community, made a resource for children to help them understand abstract cancer information and did so without any media spend in the US.


Cancer is scary for anyone, but for a child it's even scarier. They're faced with complex information that's confusing and often terrifying.

Medical research has shown that when pediatric cancer patients understand what's happening to them and what...

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