Paytm: Helping India cope with the death of cash

Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.

Campaign details

Brand: PaytmBrand owner: One97 Communications pvt. ltd.Lead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Digital paymentsMedia channels: Direct marketing, Mobile & appsBudget: 500k - 1 million

Executive summary

When...

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