P&G: Becoming a proud sponsor of Korean moms at Pyeongchang 2018

P&G, a consumer goods corporation, channelled the relationship between Olympic athletes and their mothers to connect with the Korean audience during PyeongChang 2018.

Campaign details

Brand: P&G Agency: Ketchum

Situation Analysis

Every two years the world puts aside all the things that divide us to celebrate the things all people share at the Olympic Games. However, the Games present a unique challenge for sponsor P&G. They are everyday household and consumer packaged goo

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