mytaxi: jazz cab

Mytaxi, a taxi service, increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival based on GPS data from its taxis.

Campaign details

Advertiser: BMW Group and Daimler AGBrand: mytaxiAgency: Guns or KnivesCountry: Ireland


The main priority for mytaxi's business in Q4 of 2018 was their expansion in Cork as passenger demand was growing. A challenge and consideration they faced was that in most regional cities there is passenger affiliation to local taxi firms.

There was another problem, and it was in the name of the festival. There was already a clear primary sponsor and it's challenging to drive awareness behind another brand. Guinness is not only a long-established brand but were internationally...

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