mytaxi: jazz cab

Mytaxi, a taxi service, increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival based on GPS data from its taxis.

Campaign details

Advertiser: BMW Group and Daimler AG Brand: mytaxi Agency: Guns or Knives Country: Ireland

Background

The main priority for mytaxi's business in Q4 of 2018 was their expansion in Cork as passenger demand was growing. A challenge and consideration they faced was that in most regional cities there is passenger affiliation to local taxi firms.