adidas: MAP YOUR RUN

Adidas, a sportswear brand, promoted its sponsorship of the Prague Half Marathon by launching an app for supporters to track where their runners are during the event.

Campaign details

Advertiser: adidasBrand: adidasAgency: Geometry Prague, s.r.o.Country: Czech Republic

Background

The Prague ½ Marathon has become the biggest running event in the Czech Republic. And even if they're not really interested in running, friends and families come to cheer the runners during the race.

So adidas, the main sponsor of the event, took advantage of this trend and got supporters involved to boost sales of adidas limited edition t-shirts specially designed for this event.

Knowing that supporters never know exactly which bit of the track at which particular time runners will be...

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