adidas: MAP YOUR RUN

Adidas, a sportswear brand, promoted its sponsorship of the Prague Half Marathon by launching an app for supporters to track where their runners are during the event.

Campaign details

Advertiser: adidasBrand: adidasAgency: Geometry Prague, s.r.o.Country: Czech Republic


The Prague ½ Marathon has become the biggest running event in the Czech Republic. And even if they're not really interested in running, friends and families come to cheer the runners during the race.

So adidas, the main sponsor of the event, took advantage of this trend and got supporters involved to boost sales of adidas limited edition t-shirts specially designed for this event.

Knowing that supporters never know exactly which bit of the track at which particular time runners will be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands