adidas: MAP YOUR RUN

Adidas, a sportswear brand, promoted its sponsorship of the Prague Half Marathon by launching an app for supporters to track where their runners are during the event.

Campaign details

Advertiser: adidas Brand: adidas Agency: Geometry Prague, s.r.o. Country: Czech Republic

Background

The Prague ½ Marathon has become the biggest running event in the Czech Republic. And even if they're not really interested in running, friends and families come to cheer the runners during the race.