Rockshore Trade Launch

Diageo, a producer of alcoholic drinks, launched its Rockshore lager brand in Ireland by creating an immersive, sensory event for tradespeople.

Campaign details

Advertiser: DiageoBrand: RockshoreAgency: Verve The Live AgencyCountry: Ireland

Background

The beer market is saturated with an ever-increasing list of brands coupled with an emerging trend of consumers pulling away from mainstream brands towards craft beers and new beers. Consumers are keen to explore new beers and new flavours as they increase their reportire and trial of new beer brands.

Cutting through this cluttered bar space is becoming more challenging as each brand owner is looking for a unique point of difference and positioning . Consumers are increasingly looking for choice, particularly...

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