Advertiser: FerreroBrand: RaffaelloAgency: Momentum Czech RepublicCountry: Czech Republic
Raffaello pralines sell well throughout the year. In this regard, the strongest periods are the autumn, once the temperature goes down after the summer heat, the Christmas holiday period and the Easter period in the spring. The weakest period is summer, when people generally do not consume as many sweets.
Together with Ferrero, we were thinking about how to further increase the sales of Raffaello pralines during the time their other pralines do not sell well, as in the summer, despite the...