Raffaello: Cool summer with Raffaello pralines

Raffaello, a chocolate brand, increased sales during summer in the Czech Republic and Slovakia by encouraging consumers to put the pralines in the fridge and enjoy them as a summer refreshment.

Campaign details

Advertiser: FerreroBrand: RaffaelloAgency: Momentum Czech RepublicCountry: Czech Republic

Background

Raffaello pralines sell well throughout the year. In this regard, the strongest periods are the autumn, once the temperature goes down after the summer heat, the Christmas holiday period and the Easter period in the spring. The weakest period is summer, when people generally do not consume as many sweets.

Together with Ferrero, we were thinking about how to further increase the sales of Raffaello pralines during the time their other pralines do not sell well, as in the summer, despite the...

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