Kellogg's X Love Island

Kellogg's, a cereal brand, launched a partnership with TV series Love Island in the UK to connect with millennials and encourage purchases.

Campaign details

Advertiser: Kellogg's Brand: Kellogg's Agency: ZEAL Creative Country: United Kingdom

Background

As we entered 2018, the breakfast cereal category was in decline by 2%. Own label was an ongoing threat, and the supermarkets sold nearly 14 million fewer tonnes of branded breakfast cereals than the previous year (The Grocer).