Fyffes: Fit Squad

Fyffes, a fruit and fresh produce company, promoted its Fyffes Fit Squad in Ireland through a new visual identity.

Campaign details

Advertiser: Sumitomo CorporationBrand: FyffesAgency: Titan ExperienceCountry: Ireland

Background

Fyffes are a fruit and fresh produce company whose headquarters are based in Dublin, Ireland. The Fyffes Fit Squad is a unique 40-minute session to demonstrate to young people in schools and clubs throughout the country how they can increase their physical activity. This is carried out in a fun and interactive manner, through simple and easy-to-learn exercises and techniques, coupled with advice on the importance of healthy eating and an exchange of talks and tips on the subject.

Since Last year (2018),...

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