Fyffes: Fit Squad

Fyffes, a fruit and fresh produce company, promoted its Fyffes Fit Squad in Ireland through a new visual identity.

Campaign details

Advertiser: Sumitomo Corporation Brand: Fyffes Agency: Titan Experience Country: Ireland

Background

Fyffes are a fruit and fresh produce company whose headquarters are based in Dublin, Ireland. The Fyffes Fit Squad is a unique 40-minute session to demonstrate to young people in schools and clubs throughout the country how they can increase their ph