Fastweb: liveFAST

Fastweb, an Italian telco company, reduced churn and increased customer loyalty in Italy by launching a new customer loyalty program based on activation levels.

Campaign details

Advertiser: SwisscomBrand: FastwebAgency: TLC Italia SrlCountry: Italy

Background

liveFAST is the engagement and loyalty program that Fastweb (Italian telco company leader in voice and data services and positioned as "A Step ahead company")...