Fastweb: liveFAST

Fastweb, an Italian telco company, reduced churn and increased customer loyalty in Italy by launching a new customer loyalty program based on activation levels.

Campaign details

Advertiser: Swisscom Brand: Fastweb Agency: TLC Italia Srl Country: Italy

Background

liveFAST is the engagement and loyalty program that Fastweb (Italian telco company leader in voice and data services and positioned as "A Step ahead company") has launched in 2016 by replacing the previous loyalty scheme based on points collection, c