Energizer Holdings: For Movie Moments That Last & Last

Energizer, a battery brand, increased its market share and sales across Europe by launching a partnership with Twentieth Century Fox to offer customers a free film.

Campaign details

Advertiser: Energizer Holdings Brand: Energizer Holdings Agency: Brand Culture Country: United Kingdom

Background

In recent years the battery category has become increasingly commoditised, driven by heavy discounting and cheaper own label. Energizer's key competitors - Duracell, Panasonic and GP batteries – had succeeded in raising brand profile through a combin