Consorzio Ricrea Acciaio: Capitan Acciaio

Ricrea, a steel brand, increased awareness of steel recycling in Italy by creating a character, Captain Acciaio, who explained how to recycle steel in a series of videos.

Campaign details

Advertiser: RICREA Brand: RICREA Agency: Black & White Comunicazione Country: Italy

Background

We looked for a strong creative idea for an unappealing subject to the audience such as the steel packages waste sorting. In Italy few peopl

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