Coca-Cola: Send Me a Coke

Coca-Cola, the soft drinks brand, promoted its new Diet Coke Exotic Mango variant in the UK by creating a voice-activated, at home product trial.

Campaign details

Advertiser: The Coca-Cola CompanyBrand: Coca-ColaAgency: Send Me a SampleCountry: United Kingdom


The world's biggest soft drink company know well the critical role of product trial for launching new products and driving growth.

Its proven at Coke, if people try they are much more likely to buy.

But increasingly Coca Cola need product trial to deliver more than on street sampling campaigns can deliver.

Coca Cola needs product trial to be more strategic, to:

  • Integrate with other campaign media targeting, especially evening peak time TV
  • Support national reach objectives instead of...
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