Coca-Cola: Send Me a Coke

Coca-Cola, the soft drinks brand, promoted its new Diet Coke Exotic Mango variant in the UK by creating a voice-activated, at home product trial.

Campaign details

Advertiser: The Coca-Cola Company Brand: Coca-Cola Agency: Send Me a Sample Country: United Kingdom

Background

The world's biggest soft drink company know well the critical role of product trial for launching new products and driving growth.