Coca-Cola: Send Me a Coke

Coca-Cola, the soft drinks brand, promoted its new Diet Coke Exotic Mango variant in the UK by creating a voice-activated, at home product trial.

Campaign details

Advertiser: The Coca-Cola CompanyBrand: Coca-ColaAgency: Send Me a SampleCountry: United Kingdom

Background

The world's biggest soft drink company know well the critical role of product trial for launching new products and driving growth.

Its proven at Coke, if people try they are much more likely to buy.

But increasingly Coca Cola need product trial to deliver more than on street sampling campaigns can deliver.

Coca Cola needs product trial to be more strategic, to:

  • Integrate with other campaign media targeting, especially evening peak time TV
  • Support national reach objectives instead of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands