Coca-Cola Christmas

Coca-Cola, a soft drinks brand, increased market share in Ireland by launching the Coca-Cola Christmas Truck tour filled with photo experiences for visitors.

Campaign details

Advertiser: The Coca-Cola Company Brand: Coca-Cola Agency: Verve The Live Agency Country: Ireland

Background

The Coca-Cola Brand was in double digit volume share decline as consumers moved their choice of drinking from full sugar beverages to low and no sugar beverages. There were declines in share Value and Volume and also they were declines in the number