Bohemia Energy: We don’t play games with you

Bohemia Energy, a Czech energy provider, increased awareness and sales in the Czech Republic by launching a humorous TV commercial that showed through typical Czech sketches the benefits of switching supplier.

Campaign details

Advertiser: Bohemia Energy Holding Brand: Bohemia Energy Agency: Momentum Czech Republic Country: Czech Republic

Background

Bohemia Energy is a Czech energy provider (electricity, gas). It is one of the so-called alternative providers. They often have to deal with a low brand awareness and poor reputation caused by some of the door-to-door salesmen and their past practice