Advertiser: Bohemia Energy HoldingBrand: Bohemia EnergyAgency: Momentum Czech RepublicCountry: Czech Republic
Bohemia Energy is a Czech energy provider (electricity, gas). It is one of the so-called alternative providers. They often have to deal with a low brand awareness and poor reputation caused by some of the door-to-door salesmen and their past practices. (The average energy literacy of the Czech population is very low, around 35%. This situation presents an advantage to unfair players on the energy market and consumers are being misused by unfavorable offers and contracts.) At the same...