AG Barr: Refresh your Ramadan

Rubicon, a soft drink brand produced by A.G. Barr, launched targeted social media content before, during and after Ramadan to increase sales among people celebrating in the UK.

Campaign details

Advertiser: AG Barr Brand: AG Barr Agency: ZEAL Creative Country: United Kingdom

Background

Exotic fruit juices are a must-have for consumers during Ramadan, due to a strong heritage amongst those observing the festival. But whilst Rubicon is enjoyed by 14 million Brits, expansion of own label continued to steal share, meaning A.G. Barr's i