AG Barr: Refresh your Ramadan

Rubicon, a soft drink brand produced by A.G. Barr, launched targeted social media content before, during and after Ramadan to increase sales among people celebrating in the UK.

Campaign details

Advertiser: AG BarrBrand: AG BarrAgency: ZEAL CreativeCountry: United Kingdom


Exotic fruit juices are a must-have for consumers during Ramadan, due to a strong heritage amongst those observing the festival. But whilst Rubicon is enjoyed by 14 million Brits, expansion of own label continued to steal share, meaning A.G. Barr's iconic soft drink is no longer the only choice available.

To compound matters further, Rubicon faced unprecedented challenges heading into 2018:

  1. Retailers were reducing space for world drinks, hitting category and shelf-space hard.
  2. UK seasonal aisles were more competitive than ever,...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands