OMO: The dullest ad in history for the least active kids in history

OMO, the laundry detergent brand, used a provocative campaign about the importance of outdoor play for children to increase sales in the Middle East.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: FP7/DXB (A part of McCann Worldgroup)Contributing agencies: PHD Dubai, Magna DubaiCountry: United Arab EmiratesIndustries: Laundry productsMedia channels:Content marketing, Online display,...

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