Campaign details

Brand: Missguided
Brand owner: Missguided
Lead agency: MediaCom UK
Contributing agencies: ITV
Country: United Kingdom
Industries: Online retail
Media channels: Competitions & contests, Content marketing, Mobile & apps, Online display, Product placement, Sales promotions, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites, Word of mouth, influencers
Budget: 1 - 3 million

Executive summary

In the cluttered fast-fashion sector, trends come and go in the blink of an eye. Standing out is key to staying on top – particularly when you lack a national high-street presence. So, online retailer Missguided set out to not only drive brand awareness and purchase intent but also to become the summer’s fashion brand of choice for 16–34-year-old women.