Campaign details
Brand: Microsoft AsiaAgency: IN.FOM
Executive Summary
- The digital world is changing how brands interact with their stakeholders, internally and externally.
- A 2017 study by the Reuters Institute shows that online platforms, including social media, have replaced traditional media channels, such as TV and print, as the most widely used sources of news and information in Asia Pacific.
- The shift in content consumption habits in our digital world has shattered traditional media models. And, in many economies, newspapers and other news institutions are losing readership, circulation and, worse still, trust.
- Recognizing these trends, the...