McDonald's: Full-heart support for Gaokao

Hans Lopez-Vito, Angela Gao

McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.

Campaign details

Brand: McDonald’s ChinaBrand owner: McDonald’sLead agency: BBDO ChinaCountry: ChinaIndustries: Restaurants & takeawaysMedia channels:Games & competitions, Online display, Online video, Point-of-purchase, in-store,...

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