McDonald's: Full-heart support for Gaokao

McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.

Campaign details

Brand: McDonald’s China Brand owner: McDonald’s Lead agency: BBDO China Country: China Industries: Restaurants & takeaways Media channels:Games & competitions, Online display, Online video, Point-of-purchase, in-store, 3 - 5 million

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