Le Fantôme: Making the new Ford Edge unmissable

This case study describes how car-maker Ford used an eight-minute film, starring Mads Mikkelsen, to launch its Edge SUV across Europe.

Campaign details

Brand: Ford EdgeBrand Owner: Ford of EuropeLead Agency: GTBCountry: EuropeIndustries: Automotive, SUVs, 4x4sMedia Channels:Cinema, Content marketing, Integrated, Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Public...
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