LandCruiser Emergency network

This case study describes how car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

Landcruiser Emergency network

Joseph Smeaton

Campaign details

Brand: LandCruiser Brand owner: Toyota Lead agency 1: Saatchi & Saatchi Country: Australia Industries: Automakers & marques, Information technology, Mobile devices, Telephone & internet services  Mobile & apps, Packaging & design, Public relations, Word of mouth, advocacy Up to 500k

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