Knorr: Love at First Taste

This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.

Campaign details

Brand: KnorrBrand Owner: UnileverLead Agency: MullenLowe London, MullenLowe USContributing Agencies: PHD, Mindshare EdelmanCountry: GlobalIndustries: Sauces, seasonings, condimentsMedia Channels:Content marketing, Games & competitions, Online...

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