Knorr: Love at First Taste

This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.

Campaign details

Brand: Knorr Brand Owner: Unilever Lead Agency: MullenLowe London, MullenLowe US Contributing Agencies: PHD, Mindshare Edelman Country: Global Industries: Sauces, seasonings, condiments Media Channels: Content marketing, Games & competitions, Online video, Social media, Websites & microsites, Word of mouth, advocacy  5 - 10 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands