KFC: Dirty Louisiana – Don't make dirty good, make clean bad

This case study shows how KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Campaign details

Brand: KFCBrand Owner: YumLead Agency: Bartle Bogle HegartyContributing Agencies: Blue 449Country: United KingdomIndustries: Restaurants & takeawaysMedia Channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive Summary...

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