Campaign details
Brand: KFCBrand Owner: YumLead Agency: Bartle Bogle HegartyContributing Agencies: Blue 449Country: United KingdomIndustries: Restaurants & takeawaysMedia Channels: Content marketing, Online video, Social mediaBudget: Up to 500k
KFC: Dirty Louisiana – Don't make dirty good, make clean bad
This case study shows how KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.
