KFC's hi-tech makeover targets China's millennials

This article shows how KFC, one of China's leading brands, sought to engage Chinese millennials with music and artificial intelligence.

China's young millennials – those under 22 years of age – are one of the most influential consumer groups in the world, and it's time marketers took notice.

That's the view of Jean Lin, global CEO of digital agency Isobar, who revealed the key motivations and consumer characteristics of this lucrative demographic at Advertising Week Asia event in Tokyo recently.

"(Millennials born after 1995) make up 17% of the total of Chinese population, or 225 million people. This is a lot of people and they have money to spend - their average personal disposable spend is growing quite rapidly," Lin...

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