Johnson's Baby: Touch

Skin and baby-care brand Johnson's used an integrated campaign in Indonesia to grow sales and establish itself as a baby-care expert in a category that lacked differentiation.

Campaign details

Brand: Johnson's BabyBrand owner: Johnson & Johnson IndonesiaLead agency: BBDO IndonesiaContributing agencies: DDB Tribal Singapore, UM Indonesia, Golin IndonesiaCountry: IndonesiaIndustries: Baby careMedia channels:Events & experiential,...

Not a subscriber?

Schedule your live demo with our team today