JetBlue: Get Packing!

Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

Campaign details

Brand: JetBlue Brand owner: JetBlue Lead agency: MullenLowe US Country: North America Industries: Airlines Media channels: Competitions & contests, Online video, Public relations, Social media, Word of mouth, influencers Budget: Up to 500k


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