JetBlue: FlyBabies

Ellie Gogan-Tilstone

This case study shows how JetBlue, an airline brand, increased brand awareness and sales in the US by showing flyers and mothers alike that they understand the hardships of a crying baby on a flight.

Campaign details

Brand: JetBlueBrand Owner: JetBlueLead Agency: MullenLowe BostonContributing Agencies: Hey BabyCountry: United StatesIndustries: AirlinesMedia Channels:Content marketing, Events & experiential, Games & competitions, Online video, Public...

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