- The digital environment has empowered creativity with new information, new technology, and new opportunities while underscoring the necessity to keep the human connection with consumers.
- The creative process has been constrained by time and money and expanded by technology and possibility.
- Creative directors have more responsibilities and work with more stakeholders on faster and cheaper campaigns.
- Too much information is not always a good thing, as scarcity can foster a more creative product.
“We have arrived in an era where award-winning creativity typically brings little or no effective marketing advantage.” This statement by...