Agency: Pulp Strategy Communications India

Campaign Strategy

Intel is the world's largest and highest valued semiconductor chip makers based on revenue. Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign. The marketing objectives of Ek Kadam Unnati Ki Aur were

  • To drive the relevance of computer in real-life goals like learning and business growth.
  • To create an increased preference for the Intel-powered devices among First Time Buyers and establish Intel as an enabler in improving opportunities in non-urban areas.

Insights show that non-urban India operate in tightly-knit communities. The motivations for our audience were centered on improved opportunities that resulted in better employment, economic prosperity and being equipped to compete with their urban counterparts. Observations say, Non-urban internet users spend most of their time online through mobile for entertainment, primarily on social media.