Campaign details
Brand: Heineken 0.0 Advertiser: Heineken Entrants: Heineken, Publicis Italy, and Starcom NL Principal authors: Ed Booty, Publicis Groupe; James Moore, Publicis Italy; Javier Galindo Jimenez and Els Dijkhuizen, Heineken
Summary
This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive.
