Taking Heineken 0.0 to the parts other beers cannot reach

Dutch brewing company Heineken became the market leader in non-alcoholic beer with its global campaign Now You Can.

Campaign details

Brand: Heineken 0.0 Advertiser: Heineken Entrants: Heineken, Publicis Italy, and Starcom NL Principal authors: Ed Booty, Publicis Groupe; James Moore, Publicis Italy; Javier Galindo Jimenez and Els Dijkhuizen, Heineken 

Summary

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive.