Diageo portfolio: Marketing Catalyst – Creating a culture of marketing effectiveness

Diageo, an alcoholic drinks brand, created a web-based tool to help marketers decide how to better spend their money to deliver more gross profit from its marketing globally.

Campaign details

Brand: Diageo portfolio Advertiser: Diageo Entrant: Diageo Principal author(s): Andrew Geoghegan, Diageo Contributing author(s): Andrew Bertolaso, Gain Theory, Jack Carrington, Mother London, Andrew Deykin, Data2Decisions, Sinan Erhan, Boston Consulting Group, Vicki Holgate, Diageo, Craig Mawdsley, AMV BBDO, Neasa McGuinness, Mother London, Kiel Petersen, Diageo, Filina Span