IDFC Bank: Bank in a Box

IDFC Bank, one of India's smallest banks, set up 700 micro ATMs to allow people in rural communities to open bank accounts.

Campaign details

Brand: IDFC Bank Brand owner: IDFC Pvt. Ltd. Lead agency: McCann Worldgroup Country: India Industries: Banks Budget: 1 - 3 million

Executive Summary

This is the story of how India's 83rdbank, and also one of its smallest in value, brid

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands