How to use radio effectively in the media mix

This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.

How to use radio effectively in the media mix

Mark Barber

Jump to: Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Radio delivers high audience reach & time spent listening. Beyond its renowned tactical capabilities, radio has all the attributes required to effectively build brands. Using audio brand cues consistently across radio & TV enhances engagement

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