How to improve digital media transparency

This article provides a best practice guide for advertisers to ensure their digital advertising is based on the right contracts and sufficient data to guarantee media transparency and brand safety – that is, their ads appear in an appropriate online context that does not damage brand reputation.

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In February 2017, The Timesof London reported that advertisers were unwittingly funding extremist groups by paying for advertising on those groups' YouTube videos. Advertisers...

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