How to develop an effective multichannel advertising strategy

This paper explains how brands can engage with consumers in a complex media landscape, arguing that they need to stay rooted in the real lives of their consumers.

How to develop an effective multichannel advertising strategy

Sue Elms

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

Engaging with consumers in a complex media landscape is hard, especially when the map is constantl

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