How purchase decisions are made by category
Jonathan Dodd and Matt Robins
This article posits that there are three behavioural typologies involved in most purchase decisions - guesswork, copying and research - and each of these is most often seen in certain purchase categories.
Customer Journey Marketing
This article is part of a series of articles on marketing along the customer journey. Read more.
As experts in journey marketing, Geometry Global has quantitatively surveyed some 60,000 people across 38 unique categories, to map...
