How neuroscience is advancing consumer insights

This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.


This article is part of a series of articles on neuroscience applied to marketing. Read more.

Adoption of neuromarketing is accelerating among brand owners and their agencies. It has shifted out of the laboratory – into the home and onto the streets via tablets and mobile devices. It has migrated from a rarefied, harder-core discipline

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands