How marketing developed a new brand for Aditya Birla Group

This event report outlines how Aditya Birla Group, the conglomerate, built its Liva apparel brand based on marketing insights.

Over the last 20 years, revenue at the Aditya Birla Group (ABG) has grown from $2 billion to $41 billion. With that growth, the multinational, Mumbai-based conglomerate – with a slate of product offerings running from non-ferrous metals, agri-b

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands