How KFC stole a burger-march on McDonald's using real-time data

This case study describes how fast-food brand KFC employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.

Campaign details

Brand: KFC Malaysia Brand Owner: QSR Brands (M) Holdings Sdn Bhd Lead Agency: Ensemble Worldwide, UM Malaysia Contributing Agencies: Google Malaysia Country: Malaysia Industries: Restaurants & takeaways Media Channels: Content marketing, Events & experiential, Online video, Print - general, Programmatic display, Social media 1 - 3 million

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