Hitting the right note: How music's multi-layered effect drives brand recognition and enhances engagement with advertising

This article considers recent research into music in advertising that made use of both the explicit and implicit responses of participants to a series of radio adverts.

Hitting the right note for brands: How music's multi-layered effect drives brand recognition and enhances engagement with advertising

Mark BarberRadiocentre

Music in advertising significantly enhances emotional arousal. It can be a crucial element in ad...

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