Headspace: Reword – Changing online bullying behaviour

This case study shows how Headspace, an Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool.

Campaign details

Brand: Headspace National Youth Mental Health Foundation Brand Owner: Headspace National Youth Mental Health Foundation Lead Agency: Leo Burnett Melbourne, Studio Pancho Contributing Agencies: InsideOut PR, Starcom Country: Australia Industries Charities & voluntary organisations Magazines - business & trade, Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & Microsites, Word of mouth, advocacy 500k - 1 million

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