Harpic: Five words that made toilets India's new status symbol

Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.

Summary

Building and maintaining toilets isn’t a necessity for Indians. That’s why half a billion Indians defecate in the open. Still.

Women are the worst affected by this indifference - often subjected to health and security hazards.

Lack of...

Not a subscriber?

Schedule your live demo with our team today