Harpic: Five words that made toilets India's new status symbol

Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.

Summary

Building and maintaining toilets isn’t a necessity for Indians. That’s why half a billion Indians defecate in the open. Still.

Women are the worst affected by this indifference - often subjected to health and security hazards.

Lack of toilets hurt Harpic - India’s No. 1 toilet cleaner, which needs new toilets to grow.

India fares much worse on open defecation even in comparison to countries like Bangladesh and Nigeria!

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