Hépar: #InMyFamilyWeSay

French mineral water brand Hépar increased sales by building a campaign around the phrases French families use to describe going to the toilet.

Campaign details

Brand: Hépar Brand owner: Nestlé Waters Lead agency: Marcel Contributing agencies: Collins & Cooper, Prodigious Country: France Industries: Bottled waters Media channels:Online video, Public relations, Social media, Word o

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands