Campaign details
Brand: GoogleBrand owner: AlphabetLead agency: MullenLowe USCountry: North AmericaIndustries: Information technologyMedia channels: Direct marketing, Voice, chatbotsBudget: 3 - 5 million
Executive summary
Chief technology officers of big companies are pretty smart, like MIT-smart, but our research showed that when it comes to the cloud there was a lot that CTOs didn’t know and were afraid to ask for fear of looking dumb. They were unaware of the service they were missing from a challenger in the marketplace, Google Cloud. If only there was someone CTOs could...