Campaign details

Agency: Adfactors PR Pvt. Ltd
Brand: Godrej Security Solutions

Situation analysis

Crime has been a part of human society for eons. India is no different. Every year, over 1.2 lakh cases of home break-ins are reported in the country. The reported numbers are actually skin to the tip of the iceberg. At least 70% of the break-ins never get reported because of the public perception of red-tapism and harassment at police stations.

With this backdrop, India's most trusted locking solutions provider, Godrej Locking Solutions and Systems (GLSS), wanted to raise awareness on the importance of securing homes.

Objectives

  • Increase awareness and adoption of best practices regarding home safety.
  • Raise brand awareness of Godrej Locking Solutions and Systems.

Target/audience analysis

Homeowners and residents in the age group of 25 - 45 years, who are both key influencers and decision-makers during purchases.

Budgets